Ultimate Nordic AS buys up the brands Sportdoc, Sportquip and Sportbase from the Swedish company Svea Sport.
Ultimate Nordic will take over the distribution of the brands in Sweden, in addition to introducing them to the market in Norway.
With these brands in their portfolio, Ultimate Nordic will become the leading sport medical supplier to the Swedish market, and further strengthen their position as a leading supplier in this category in Norway.
Sportdoc and Sportquip are official suppliers to all of Sweden’s national teams in football, cross country skiing, biathlon and orienteering.
Ultimate Nordic takes over ownership of the brands as of 1.1.2019, and will from that date take over the complete logistics and distribution from Svea Sport towards existing customers in Sweden.
Some of today’s customers in Sweden include Stadium, Sportringen, Team Sportia, Intersport Sweden and others. In addition to these customers, the products are found in ICA shops.