Ultimate Nordic acquires Unikia’s bankruptcy estate

With the purchase comes all patents, trademark rights and other intellectual property rights, including the Unikia inventory.

Unikia was etablished in 2012 by entrepreneur Sverre Steensen. The company has developed around 200 products with a combined turn over from various shops of about 1,7 billion NOK over the last 10 years. The products are sold in more than 30 countries.

Unikia has received numerous design awards for their products, like the «Red Dot Design Award» and «Product Design Award».

Perhaps the most well known trademark that Ultimate Nordic now takes ownership of is Nordic Grip, possibly the world’s best-selling crampons. Nordic Grip has won several tests, including being a test winner on TV 2 and receiving a “recommended product” at “Din Side”.

Nordic Grip is well positioned in Europe, and Ultimate Nordic will continue this work and invest further into product development within the winter and “anti slip” segment.

General manager Ingulf Horn of Ultimate Nordic states that through the acquisition of Unikia and its trademarks they will have access to an interesting product portfolio. A large part of this portfolio will over time be further developed. More than 130 million NOK has been invested in the concept, and they are sure that there is a lot of potensial to explore further.

In the first phase, Horn says the company wants to quickly revitalize Nordic Grip. This is a product category in which Ultimate Nordic has a lot of experience. When the opportunity to own perhaps the world’s best-selling brand in this important category presented itself, the company seized the opportunity.

Ultimate Nordic was established in 1928 (formerly known as Trygve Alm). In recent years the company has been active in consolidation and grown quickly through acquisitions and mergers with other companies. Today, they are a significant distributor to several different industries throughout the Nordic region. They are Nordic distributor of sports and outdoor, shoes, pharmacy, construction, professional, industrial and profiling industry with an expected turnover of about NOK 500 million this year.

Ultimate Nordic is a wholly owned company in the Dalema Group.

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