Today, we are pleased to announce that Ultimate Nordic AS has entered into an agreement for the purchase of assets and all rights to the Norwegian trademark Orack from Oracksport AS as of 1.7.2019..
We also own the domains below:
Orack.no Orack.cc Orack.dk Orack.se Oracksport.no Oracksport.com
Orack will form the basis for our further efforts within the club segment. Not only do we get access to a very strong brand within bicycle, race and xc-skiing, but there will also start three new creative employees in the company from 1. of August.
Orack has been built up as a B2B and club portal. We want to further develop this in cooperation with our other strong brands in the segment.
Orack becomes part of our club and team department, but will work across all relevant departments.
Real craftsmanship is fascinating. It requires time, knowledge and precision. We at Orack know the importance of this when it comes to the production of clothing, and we believe that we can create that little extra that is required to be the best.
It is said that a kitchen can have the best chefs in the world, but without good ingredients the best meals will never end up on the table. It is the chefs’ good knowledge and the quality of the ingredients that together give you the magic meal.
We have had this philosophy in mind when we have tailored bike, ski and running clothes. Through several years of trial and error, we have finally got hold of market-leading textiles, and a manufacturer that also complies with our vision and our values.